Power 100 2019: Aline Santos

This year's top marketers.

Executive vice-president global marketing and chief diversity and inclusion officer, Unilever

Santos has been driving forward the FMCG giant’s "Unstereotype" initiative, which aims to eliminate harmful and diminishing portrayals of people across advertising. Under her guidance, the Unstereotype Alliance launched the Unstereotype Metric, a tool to help advertisers distinguish between progressive and regressive gender portrayal of characters in advertising in both developing and developed markets. Santos has also been involved in Unilever’s Lean Like a Start-up programme, which encourages employees to test business ideas. It has more than 200 projects on board and is running across different markets and categories. Over the past 12 months, Santos has also overseen the continued rollout of U-Studio, Unilever’s in-house global content agency. Looking ahead, Santos is committed to meeting Unilever’s target of 50% women in management positions – currently this stands at 49%.


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