Power 100 2018: Max Taylor, EE

Taylor is leading the brand’s bid to do more targeted, digitally integrated marketing than ever before, bringing together advertising, social, CRM, digital, PR, sponsorship and internal comms into one team, supported by analytics. This has paved the way for more innovation and more creative campaigns, the likes of which will continue over the next year, with some further innovations in the pipeline.

< PREVIOUS MARKETER | NEXT MARKETER >

Tags

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free