Power 100 2018: Emily Somers, McDonald's

Somers became the fast-food giant’s most senior UK marketer in March when Alistair Macrow was promoted to run nine high-growth markets – but she already knew the business inside out before joining in 2015, having previously run the McDonald’s account at Leo Burnett. She counts her key achievements from the past year as including the full national launch of the premium Signature burger range, and the creation of Christmas campaign "Reindeer ready".

< PREVIOUS MARKETER | NEXT MARKETER >

Tags

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free