Power 100 2018: Dan Ramsay, BT

BT Sport’s coverage of The Ashes and its deal with YouTube to screen the Champions League final in virtual reality, a world first, helped the platform’s viewing figures flourish. They increased 13% in the last quarter of 2017, versus the same period in 2016, according to Ramsay. He is relishing the challenge of going head to head with Sky, when the latter’s channels will be available for the first time on BT Sport in 2019.

< PREVIOUS MARKETER | NEXT MARKETER >

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free