Power 100 2018: Barry Moore, Adidas

Moore’s highlight of 2017 has been the brand’s growing investment in community groups, resulting in the launch of Adidas’ first fitness studio aimed at women and its street footballers’ Tango League. Adidas has also upped the ante through brand experiences, with the opening of its first UK stadium concept store in March at Westfield London, featuring a player’s tunnel entrance and locker-style changing rooms.

< PREVIOUS MARKETER | NEXT MARKETER >

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free