Power 100 2018: Alex Aiken, Govt Comm Service

Under Aiken, in 2017/18 the GCS delivered 100-plus campaigns, spanning everything from road safety to military recruitment. It’s a while now since the government was the UK’s top-spending advertiser but its media buying contract, which is out to tender with an adspend of £1bn over four years, is still highly sought after by. Aiken highlights this as a priority for 2018, plus a "major" public information campaign around Brexit.

< PREVIOUS MARKETER | NEXT MARKETER >

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free