Power 100 2016: Paul Davies, Microsoft

Paul Davies

Microsoft

Consumer marketing director

At a brand level, 2016 was the year people realised Microsoft was "very much back in the game", Davies says. The standout for Davies was establishing Surface as a "credible brand for consumers and businesses" following the launch of the Surface Book and the announcement of the Surface Studio. This year, Microsoft is eyeing the launch of a mixed reality headset, HoloLens, and the prospect of voice-control technology becoming mainstream.

Share your congratulations and connect with Paul Davies here  

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free