Power 100 2016: Nina Bibby, O2

Nina Bibby

O2

Chief marketing officer

Despite the looming threat of a takeover, Bibby says 2016 was a strong year for O2 commercially and for its brand image. It has been about more than "keeping the ship steady", with a new brand campaign to replace "Be more dog". This year marks O2’s 15th anniversary, and perhaps its toughest challenge yet as the ramifications of BT buying EE play out. Bibby will focus on using data to boost the relevance of perks service O2 Priority. The tie-up with the NSPCC will remain strong.

Share your congratulations and connect with Nina Bibby here  

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free