Power 100 2016: Alistair Macrow, McDonald's

Alistair Macrow

McDonald's

Senior vice-president, chief marketing officer

In the past year, McDonald’s has continued upgrading its stores to the "Experience of the future" format, with self-order kiosks, food cooked to order and table service. Half of the UK’s stores have now been upgraded; most of the rest will be during 2017. Macrow took the decision to abandon YouTube project Channel Us, after viewer numbers missed expectations, but launched the multi-faceted summer "Good times" campaign. Macrow’s proudest moment came last June when he was named Marketing Leader of the Year by the Marketing Society.

Share your congratulations and connect with Alistair Macrow here  

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free