Pop culture ignoramuses get hilariously confused in E! News campaign

BBH LA spots tout the benefits of knowing all the news that's fit to tweet

A lack of pop culture knowledge leads to hilarious misunderstandings in a series of ads for E! News by BBH LA. The 30-second spots are running on the entertainment news network, as well as on other NBCUniversal channels. The "Be Pop Cultured" campaign also appears on sites like Buzzfeed and Refinery29, billboards in Los Angeles and Times Square and in strategically-placed print locations. An ad featuring Kim Kardashian, for example, will run on the site for Paper Magazine, which printed the reality star’s now infamous nude photoshoot.

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