'Poopsie' for Halo by RPA

Poopsie is a new, smiling halo-wearing poop character who represents what comes out in the end once pet parents start feeding their pets Halo. The centerpiece of the campaign is a musical starring Poopsie and a cast of dancing cats and dogs, with lyrics and a bouncing poop singing about the poop that’s "always a pleasure to scoop." Paid media is now running on Facebook, Instagram and YouTube pre-roll. Halo’s spokes-poop also appears in a 2-minute explainer video and will star in display, radio and OOH placements.


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