The streaming platform plays on '80s tropes to showcase its classic free collection.
What says throwback TV more than an infomercial starring David Hasselhoff? Streaming platform Pluto TV teamed up with the iconic TV star in an intentionally cheesy spot that gets across the message: Pluto TV is free. Hasselhoff appears as nine different characters through the spot watching Pluto TV on the go, from a stay-at-home mom, to a surgeon to a golfer. Hasselhoff also narrates the spot in neon clothes and classic infomercial-style. And, of course, there’s a shot of Hasselhoff from his Baywatch days; Pluto TV has an entire channel dedicated to the show.