PlayStation "welcome to the future of play" by 180 Amsterdam

Sony has released a follow-up to its "for the players" campaign to promote the PlayStation 4 ahead of Christmas. 180 Amsterdam created the campaign, which includes TV, press and digital work. The TV and online ad opens on two gamers stuck in the middle of a Viking battle and listing all of the new PlayStation features that could help them. A cast of about 200 was assembled for the spot, which was shot in Lithuania. It was written by Martin Beswick, art directed by Stephane Lecoq and directed by Ruben Fleischer (who shot Zombieland) through Caviar.