PlayStation "The edge" by Adam & Eve/DDB

The latest PlayStation ad is a metaphor for a journey to a new era in entertainment.

A gamer on a small boat in the open sea pursues a mysterious magical light on the horizon. As he ventures into the clouds, day turns to night and his boat goes through an amazing transformation – taking him to the edge of the world. The work was created by Paul Knott, Tim Vance, Simon Pearse and Emmanuel Saint M Leux. 

Credits

Brand
Senior vice president, head of global marketing
Vice president, global marketing
Senior director, global marketing
Manager of brand marketing and innovation
Joint chief executive officer
Chief creative officer
Executive creative directors
Chief production officer
Project manager
Agency assistant producer
Chief strategy officer
Managing partner
Account director
Account executive
Business affairs
Social director
Senior content creative
Digital display lead
Interactive creative
Integrated producer
Assistant integrated producer
Senior interactive designer
Designer
Front end developers
Quality assurance
Motion designer
Cain & Abel
King Henry
Head of design
Retoucher
Gutenberg Global
Global business director
Account managers
Operations manager
Head of production
Media agency
Production company
Executive producer
Producer
Editing company
Post production
Post producers
Post creative directo
VFX supervisors
Audio post production
Soundtrack name and composer
Animation supervisor
Asset supervisor
Rigging supervisor
Sound designer