PlayStation "The edge" by Adam & Eve/DDB

The latest PlayStation ad is a metaphor for a journey to a new era in entertainment.

A gamer on a small boat in the open sea pursues a mysterious magical light on the horizon. As he ventures into the clouds, day turns to night and his boat goes through an amazing transformation – taking him to the edge of the world. The work was created by Paul Knott, Tim Vance, Simon Pearse and Emmanuel Saint M Leux. 


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