PlayStation Studios launches to unite console's iconic cames under one roof

"We are really excited about this."

Sony Interactive Entertainment has launched a new brand name to house all of its exclusive gaming titles. 

PlayStation Studios encompasses the console’s iconic titles including Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us.

"We are really excited about this," said Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. "Over the last few years -- and even the last decade -- the strength of the titles coming out from our studios has been stronger than ever. 

"We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they're getting ready for a robust, innovative, deep experience that they've come to expect from games coming from PlayStation. So we came up with PlayStation Studios."

Alongside a new logo, SIE has created an opening video that will appear when players boot up one of their exclusive games.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free