PlayStation recreated its large neon cylinders at Paris Games Week

PlayStation installed large neon cylinders for people to enjoy its products at the Paris Games Week.

The stand, created by Amplify for the seventh consecutive year, aimed to give the space a "highly visible glow".

The agency also designed, produced and managed the PlayStation stand’s EA Battlefront II experience where players took part in a tournament that was live streamed.

For Netflix show Stranger Things, Amplify created a VR experience, and a photo opportunity where fans could pose on bikes.

PlayStation’s director of communications, Richard Brunois, said: "In the seven years we’ve been working with Amplify, they’ve always delivered seamless, fun and memorable experiences for gamers and media in Paris.

"But this year’s execution has taken the stand a level up with its vast scale and engaging content; a befitting launch for our most anticipated title Detroit and our new range of friends and family games PlayLink."

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