PlayStation "Heart" by Adam & Eve/DDB

Sony has stepped away from the romance of Valentine's Day with its first ad of the new decade as it promotes "the power of PlayStation".

Created by Adam & Eve/DDB to highlight the emotive side of gaming, "Heart" begins as a military unit prepares to descend a man-made pit.

The team make their way through a desolate tunnel system, before stumbling upon thousands of beating hearts, all plugged into PlayStation consoles. It ends with the image of a singular heart, with blue veins referencing the symbols of the PlayStation's controller buttons. The film comes with the tagline "Feel more than love this Valentine’s", ahead of Friday’s romantic festivities. 

The work was created by Darren Beresford and Richard Gayton, and directed by Romain Gavras through Iconoclast. Media was handled by MediaCom. 

Credits

Brand
Creative agency
Senior vice president global marketing (Sony Interactive Entertainment)
Vice president global marketing (Sony Interactive Entertainment)
Director global marketing (Sony Interactive Entertainment)
Senior manager global brand marketing (Sony Interactive Entertainment)
Global manager brand and platform marketing (Sony Interactive Entertainment)
Chief creative officer
Executive creative directors
Chief production officer
Agency producer
Assistant producer
Planner
CEO
Managing partner
Account director
Account manager
Project manager
Digital display lead
Global business director
Designer/ typographer
Media agency
Production company
Executive producer
Director
UK production manager
Editing company
Editor
Post production
Post producer
VFX supervisor
3D artist
Audio post production
Audio post production (Foley)
Service company
Executive producer
Producer
Project manager
Project coordinator
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