You play the killer in Barton F. Graf's Facebook Live Halloween film

Decide how these mice will be exterminated.

There is no horror movie trope more tired than a madman who kills off, one by one, a bunch of attractive, unsuspecting teens partying in the woods. Today, pest control brand Tomcat Rodent Control and creative agency Barton F. Graf are using Facebook Live to out you in control of the frightened teens—or in this case, taxidermied mice.

"Facebook (Not) Live" follows a group of mouse friends vacationing in a cabin when their little furry lives are suddenly threatened. At 2 p.m. Monday, viewers can tune into Facebook Live on the brand’s Facebook page to watch and decide how these mice friends will meet their untimely fates.

In a trailer for the event, the mice are enjoying a carefree weekend at a cabin in the woods when an old mouse warns them to get out. But it’s too late—they face explosions, bears and booby traps.

A series of posters was also created to promote the event.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free