You can play fetch across the internet with BBDO New York's new Pedigree game

Playing with a dog (sorry, cat lovers) helps reduce stress. That’s a fact. But it’s pretty hard to do at work, unless you’re housed in one of those Millennial offices. So BBDO New York worked with Pedigree to create a way to play with a pooch from your desk. It’s called "Fetch Across the Internet." The concept involves linking four social media platforms -- Facebook, Instagram, YouTube and Snapchat -- to enable users to throw a ball all over the world wide web for one very good boy.