You can play fetch across the internet with BBDO New York's new Pedigree game

Playing with a dog (sorry, cat lovers) helps reduce stress. That’s a fact. But it’s pretty hard to do at work, unless you’re housed in one of those Millennial offices. So BBDO New York worked with Pedigree to create a way to play with a pooch from your desk. It’s called "Fetch Across the Internet." The concept involves linking four social media platforms -- Facebook, Instagram, YouTube and Snapchat -- to enable users to throw a ball all over the world wide web for one very good boy. 

Credits

AGENCY
CLIENT
Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO New York
Executive Creative Director
Executive Creative Director
Creative Director / Art Director
Creative Director / Copywriter
Head of Integrated Production
EVP, Group Executive Producer
VP, Executive Producer
Executive Integrated Producer
Sr. Creative Technologist
Typography Designer
Account Director Elizabeth Kelberg
Account Executive
Production Company
Executive Producer
Executive Producer
Producer
Director of Live Action
CG Lead
CG Artist
Compositor
Retoucher
Shoot Production
Executive Producer
Producer
Production Associate
Production Associate
Color House
Colorist
Producer
Production Coordinator
Heard City
Producer
Executive Producer
Managing Director
Sound
Producer
Executive Producer
Managing Director