P.J. Pereira to chair Brand Film Festival jury

PJ Pereira.
PJ Pereira.

The chief creative officer and co-founder of Pereira & O'Dell will lead a jury of top executives from PR, advertising, media, digital, film, and production

NEW YORK — P.J. Pereira, co-founder and CCO of Pereira & O’Dell, will chair the jury of the Brand Film Festival, Campaign US’ and PRWeek’s new venture celebrating the marketing industry’s finest efforts in cinematic storytelling.

Founded in 2008, Pereira & O’Dell is an integrated creative shop whose high-profile work includes "The Beauty Inside" social films for Intel and Toshiba, the "Crossroads" campaign for Coca-Cola in Latin America, "Stay Together" for Skype, and a smokable songbook for Snoop Dogg. 

Pereira has won four Grand Prix at Cannes as well as an Emmy, and has authored a trilogy of books. Branded content is a specialty for the agency; which was recently named "One of the Most Innovative Companies in Advertising" by Fast Company.

"Get with the program," Pereira said. "Consumers are no longer at the mercy of TV networks for content. In this on-demand world brands need to stop interrupting the consumer and become the story themselves."

This week at the Sundance Film Festival, Pereira & O’Dell and cyber security company NetScout premiered a documentary directed by acclaimed filmmaker Werner Herzog about the digital transformation of our world. The film, "Lo and Behold, Reveries of the Connected World," features tech innovators such as Telsa co-founder Elon Musk and roboticist Sebastian Thrun, among others.

Prior to setting up Pereira & O’Dell with Andrew O’Dell Pereira held executive roles at startup agencies such as AgênciaClick, which he also founded, and AKQA, where he was executive creative director on global accounts including McDonald’s, Coca-Cola, Visa, Target and Microsoft.

In 2006, he created an indie film silently branded by Red Bull titled Unflinching Triumph that was named #1 in "What to Watch" in new media by The Wall Street Journal and 'Most Amusing Parody' by Sports Illustrated.

Other confirmed Brand Film Festival jury members include Al Roker, NBC Today presenter and president and CEO, Al Roker Entertainment; Robert Friedman, CEO of Bungalow Media + Entertainment; Ashley Callahan, content strategy and PR manager, Chick-fil-A; John Dahl, EVP and executive producer, ESPN Films and Original Content; Rebecca Faulkner, head of global creative at StubHub; and Quinn Kilbury, senior brand director at Heineken.

On the agency side, jurists include Ian Cohen, global executive producer and president content creation and innovation at Weber Shandwick; Lori Beecher, EVP, media and content strategy, Ketchum; Colleen DeCourcy, global co-executive creative director at Wieden + Kennedy; Greg Hahn, chief creative officer at BBDO; Susan Credle, global chief creative officer of FCB; Archana Kumar, chief strategy officer at Mediacom; Tiffany Rolfe, chief content officer at Co:Collective; and Mike Byrne, chief creative officer at Anomaly.

The Brand Film Festival will showcase the year's most artistic, creative, and effective branded content films, from Vines to YouTube videos to long-form documentaries — ranging in length from six seconds to 60 minutes and beyond.

The jury will review the most creative activations across sectors including CPG, sports, healthcare and sustainability; branded entertainment such as documentaries, animals, heartstrings and LOL moments; engagement metrics such as viral and user generated; craft criteria including editing, direction, screenplay, foreign language and silent; and Best of the Best.

Submissions will be open until Feb. 22, after which the jury will select the best work. Submission details and an entry kit can be found here. Follow the festival on Twitter at #BrandFilmFest.

Campaign US editor-in-chief Douglas Quenqua and PRWeek US editor-in-chief Steve Barrett will also be part of the jury.

The top films will be screened at a gala event in New York on May 4.

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