Pitch Update: VMLY&R drops out of Premier League pitch, Buzz Bingo calls review

Premier League: VMLY&R not repitching
Premier League: VMLY&R not repitching

Audi and the Bill & Melinda Gates Foundation are also pitching.


VMLY&R London has decided not to repitch for the Premier League's advertising account, which was put into review in January. The process has been delayed over the Easter bank holiday. 


Audi’s creative account is up for review after 37 years with Bartle Bogle Hegarty. The agency will be defending the business, with pitches expected to be in May or June. A result will not be announced until January.

Buzz Bingo, which rebranded from Gala Bingo last year, is reviewing its advertising account. The brand invited several agencies to attend chemistry meetings, which took place last week. Incumbent Isobel is considering whether to participate in the process.

The Bill & Melinda Gates Foundation is searching for an agency to handle advertising in the UK. There is no incumbent. The organisation has previously worked with agencies on a project basis. AAR is assisting with the process.


The Department for International Trade has chosen TMW Unlimited to work on its CRM account, which will include a content marketing programme. The agency won the business after a pitch process.

The Kite Factory has been appointed to handle the strategic media planning and buying for organic baby-food brand Little Freddie after a pitch. The incumbent was The Specialist Works. The win comes after the agency, formerly known as MC&C, rebranded after founder Mike Colling’s decision to step down as chief executive last year. Little Freddie has also appointed Finn as lead creative agency without a pitch. There was no incumbent.

Start-up Kinsbrook Vineyards has picked Warren Creative to work on its branding, including assets for its wine labels, tasting rooms’ interior design, its website and signage. The appointment follows a competitive pitch and there is no incumbent.

Chester Zoo hired Sheffield-based integrated agency Über to create a campaign to promote its new Madagascar zone, which has recently opened. It has created a film, "The tale of Madagascar", as part of the activity. Rob Sandom, Über creative director, said: "The island of Madagascar is an amazing anomaly with a truly unique backstory, wildlife and culture. We simply wanted to tap into this history, told as a fable passed down, celebrating its legacy while using distinctive storybook style illustrations created by Febin Raj." Chester Zoo continues to work with other agencies on different projects.

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