Pitch Update: Sainsbury's Argos calls review of integrated BTL requirements

Sainsbury's: review will affect several incumbents
Sainsbury's: review will affect several incumbents

Agencies get ready to change trains for the next leg of SWR review.

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There's a new agency lounging around at the top of the creative rankings for the year so far. See the full tables here. 


Five agencies are still waiting at the station to find out whether they have tickets to the next stage of the review for South Western Railway – a further pitch in front of the rail operator's senior management. The agencies, which include the incumbent Engine, made initial presentations this week. AAR is helping SWR with the process.


Digital and customer engagement agencies are getting out their little pencils ahead of what could be one of the biggest BTL pitches of the year. Sainsbury's Argos has issued an RFI for a review of its integrated digital creative, content, social and CRM business. In the group's saved basket of partners at the moment are agencies including Table19 (CRM) and Gravity Road (Sainsbury's content). A spokesperson for Sainsbury's declined to comment.


NHS Charities Together, the umbrella charity for more than 240 NHS charities nationwide, has appointed Good Agency following a competitive pitch to deliver the fundraising and celebratory “Big Tea” event campaign for 2021. NHS Charities Together worked with Killer Creative on last year’s event.

The Kite Factory has been appointed to the media account of funeral provider Pure Cremation following a competitive pitch. The incumbent was MI Media.

The independent media agency has also won the business of online veterinary service FirstVet from incumbent TSW. The appointment came without a pitch on the back of a recommendation.

Free Now, the first ride-hailing service in London to bring black cabs and private hire vehicles together on one app, has appointed Coolr as its new social media agency following a competitive pitch. There was no incumbent. Along with the UK capital, Coolr serves Brighton, Edinburgh, Manchester, Nottingham, Oxford, Reading, Derby and Leicester.

Forever Beta has been appointed without a pitch by new dating app Genie Connections to define its branding identity ahead of launch. Genie aims to “revolutionise” the standard swipe mechanic and uses a Bluetooth proximity setting, which allows users to match with people they encounter in real-life, even in locations such as the Tube. 

Bugaboo has appointed brand marketing agency The Fitting Room to complete a creative and communications project after a five-way pitch process. The Fitting Room will lead on the creative thinking, execution and activation for the upcoming campaign, “Adventure awaits”, and work on repositioning the pushchair brand within the UK, Nordics and Australia. There was no incumbent.


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