Pitch update: Moneysupermarket.com, Betway, Barclaycard, Lidl, and more...

Keep Britain Tidy: has appointed Havas London
Keep Britain Tidy: has appointed Havas London

Two agencies are left in the race to win Moneysupermarket.com's ad account, Barclaycard is reviewing, and there are two new entries on the new-business rankings for media agencies.

Ongoing reviews

The Moneysupermarket.com pitch list has been whittled down to two agencies that will have a final meeting with the brand at the end of this week: Wieden & Kennedy and WCRS. Abbott Mead Vickers BBDO and Saatchi & Saatchi also pitched last week but are no longer in the running. The brand is picking a new agency after firing Mother. AAR is running the review process.

The Betway pitch is next week and will be contested by Leagas Delaney, McCann London, Saatchi & Saatchi London and TBWA\London. Above & Beyond, the incumbent, is not repitching and AAR is also running this review. 

New-business rankings: creative accounts


Barclaycard is reviewing its creative account, putting incumbent agency Iris on alert. The review is being managed through intermediary Oystercatchers. Ten agencies have been invited to submit credentials.

Lidl is splitting its UK media account and has launched a review for an agency to handle the planning side of the business, putting incumbent Starcom on alert. The Publicis Groupe agency will continue to handle Lidl’s media buying following a closed review. 

New-business rankings: media accounts


Estée Lauder Company is to appoint Dentsu Aegis Network to handle its media buying across much of Europe, the Middle East and Africa. Omnicom, the incumbent, had defended the estimated €30m (£26m) business in the competitive review, with Manning Gottlieb OMD continuing to hold the account in the UK. ID Comms handled the review.

Blu, the vaping brand owned by Imperial Tobacco, has appointed MSQ Partners and Fold7-backed brand experience agency Hyperactive to work on a campaign to launch a new product following a competitive pitch process.

Havas London has been appointed (without a pitch) by Keep Britain Tidy for a nationwide campaign against roadside littering called "Don't be a tosser". The charity previously worked with Duke

Recipe has won the Audible social media account following a competitive pitch process. There is no incumbent. 

Global payments provider Paysafe has appointed KBS Albion to build a new brand identity. The MDC Partners agency did not pitch for the business and there is no incumbent agency.

London Advertising has been appointed as agency of record for smart jewellery brand Bellabeat following a competitive pitch. It is the brand's first agency appointment. 

Sheffield-based creative agency Front has created and launched a new campaign for Middlesex University to improve the number of students who transition from application to full enrolment. Front won the work after a competitive pitch and did not replace an existing agency.


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