Pitch Update: Media agencies chosen for Budweiser and Beanz owners

AB InBev and Kraft Heinz: both have made decisions regarding media agency relationships
AB InBev and Kraft Heinz: both have made decisions regarding media agency relationships

Kraft Heinz has split its global media account, while AB InBev has chosen not to review its media agency arrangements.

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Anheuser-Busch InBev – known as Budweiser Brewing Group in the UK and Ireland – has called off plans for a global media review this year and retained its three incumbent media agencies: Dentsu Aegis Network's Vizeum for North America, Europe and Africa; Publicis Media's Starcom for Asia-Pacific and Colombia; and WPP's MediaCom for the rest of Latin America. 

Campaign US reported plans for the review last December, with sources saying it was a global consolidation play. But a spokesperson told AdAge: "Despite our agency contracts coming up for review, we decided not to conduct a media review this year. We value our partnership with our agency partners greatly and look forward to continuing to work together."

Four agency groups are in the running for Sanofi’s global media business, which is being reviewed as the French drug maker looks to start testing a potential coronavirus vaccine on humans. Sanofi is understood to be considering Omnicom Media Group and IPG Mediabrands, as well as its two incumbent agency groups Havas (North America) and WPP’s Mindshare (rest of the world).


Kraft Heinz is set to award its media planning and buying account in Europe to Dentsu Aegis Network's Carat after a competitive pitch.

It comes after Kraft Heinz retained Publicis Groupe's Starcom to run its US media account in a global review that also included Omnicom's PHD and WPP's MediaCom. Starcom was the incumbent in most markets.

VCCP has won the Kwik Fit creative account after a competitive pitch. The agency will begin working on the account in September and will pull together a 50th anniversary campaign for 2021. Andy Lane, marketing director at Kwik Fit, said: “During a thorough tender process, VCCP demonstrated a clear understanding of our future direction and close alignment to us as a team.” The incumbent was Cogent.

The Children’s Society has awarded its creative account to BMB after a pitch handled by AAR. The agency will work on a campaign that is to be released at the end of the year. There is no incumbent. 

Coco de Mer has picked Geometry UK to help it develop business growth through new channels, in particular social commerce. Chief executive Lucy Litwack said: “As today’s world shifts shape, we’re looking to drive growth in many different ways across customer touchpoints, with a focus on direct to consumer channels and social commerce.” 

Make-up brand Collection Cosmetics has appointed Havas Media Manchester without a competitive pitch to work on its media account as it aims to raise awareness of product launches among its core audience of 16- to 34-year-olds. There was no incumbent.

Bristol-based digital agency Loom has won new business from hedge-cutting platform and garden ladder business Henchman and Bristol restaurant and coffee shop Friska. It will work on biddable media for both brands, plus SEO, PPC and content marketing for Henchman. Both appointments were made without a pitch, and there are no incumbents.


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