Pitch update: Gambleaware, Foot Locker, HSBC, and more

Gambleaware: set to appoint either M&C Saatchi or Mother
Gambleaware: set to appoint either M&C Saatchi or Mother

Pitch update is all Limb this week (as the kids might say): 18 Feet is no longer in the running for Gambleaware, Foot Locker is looking for a hand in Europe, while We Are Social waves goodbye to HSBC's social media business.

Ongoing reviews

A result is imminent on the Gambleaware £7m project pitch after 18 Feet & Rising was knocked out of the process. The gambling awareness charity is set to choose between M&C Saatchi and Mother after seeing pitches from three agencies. 18 Feet & Rising remains the charity's agency of record. The process has been run through ISBA.

New-business rankings: creative accounts


Foot Locker has approached agencies as it kicks off a pan-European creative pitch. Chemistry meetings with up to five agencies are understood to be taking place over the next fortnight. There is no incumbent on the account. The brand has previously worked with BBDO New York for US-led campaigns, including a 2016 film featuring NFL star Tom Brady. The pitch is being run Creativebrief; Foot Locker could not be reached at the time of publishing. 

HSBC is reviewing its social media account in the UK. The bank is in the early stages of a review, with the pitch expected to be held at the beginning of July. J Walter Thompson, Ogilvy, Weber Shandwick and Side Show are vying for the business. We Are Social, which has handled the bulk of HSBC’s social activity alongside other agencies such as JWT, declined to re-pitch. The agency will continue to work with the First Direct brand, which is owned by HSBC.

The Open University is seeking agency support for its consumer-facing marketing accounts – encompassing PR, social media, creative and media buying – worth a combined £17m per year. MediaCom is currently responsible for media, Lida for strategy and creative, and Rapp for social media.

New-business rankings: media accounts


Bahlsen, the leading international sweet biscuit manufacturer, has appointed MullenLowe Group as the creative agency partner for their international business on the Bahlsen brand. The appointment follows a competitive review process and the brand last worked with Creature of London.

It's beers and whiskies all round at J Walter Thompson, which has won ad accounts for Grolsch and Macallan after competitive reviews. Asahi-owned Grolsch appointed JWT as its first global ad agency after a review run by The Observatory International. Edrington Group's Macallan finally confirmed it had appointed JWT last week after concluding a pitch run by AAR in February. The agency defeated its WPP stablemate Y&R London in a final shootout.

MC&C has won the data consultancy business for Fletchers, the solicitors firm. The account will be handled by Muse, the agency’s specialist data team. There is no incumbent.


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