Pitch update: Barclays result imminent, M&S set to appoint paid search agency

Go Compare: appointed Droga5 London to its ad account
Go Compare: appointed Droga5 London to its ad account

Virgin Media and Go Compare picked Adam & Eve/DDB and Droga5 London to work on their respective creative accounts.


Barclays is expected to pick an agency for its advertising account imminently. Abbott Mead Vickers BBDO, Mother, Publicis London and incumbent Bartle Bogle Hegarty London pitched for the business last week. The review is being handled by AAR.

Marks & Spencer is poised to appoint NMPI its paid search agency after a competitive pitch against the three-year incumbent iCrossing. The retailer put the business into review ahead of bringing its global SEO business in-house next month. iCrossing is also the SEO agency incumbent.


Kind, the fruit and nut bars brand in which Mars has a minority stake, is hunting for its first ad agency. It is working with Creativebrief on the pitch process. RFIs have been sent.


Virgin Media picked Adam & Eve/DDB to work on its ad account after a hotly contested pitch that involved Wonderhood Studios, Havas London and Uncommon Creative Studio. Incumbent BBH London declined to repitch. Virgin Media worked with AAR on the pitch process.

Go Compare awarded its creative business to Droga5 London after a pitch involving Anomaly London and TBWA\London. The first work will launch in the summer.

Car rental brand Sixt has appointed And Rising to its advertising account after a competitive pitch. The agency beat Adam & Eve/DDB in the final pitch, while Leo Burnett was involved at an earlier stage but withdrew. And Rising replaces Grey London, which was appointed in 2015. And Rising has been tasked with reinventing the existing "Drive smug" campaign.

And Rising has also been appointed by dairy alternative brand Good Hemp, after a pitch handled by Creativebrief. The agency beat Isobel in the final round, while Red Brick Road was involved at an earlier stage. It joins a roster also including Snap, which created a campaign for the launch of the brand’s chilled hemp drink last October.

New political movement United for Change has appointed Don’t Panic its agency partner following a competitive pitch run by AAR. Founded by a group of civic leaders, entrepreneurs and public servants, United for Change will launch in May with a mission to bring new faces and ideas into politics. It is backed by Simon Franks, founder of LoveFilm and a former Labour donor.

Value Retail, which owns outlet shopping centre Bicester Village, has picked Huge to work on its digital UX account as it plans to "reimagine" the customer experience of its sites. Huge beat Poke at the final hurdle. There was no incumbent on the account. Creativebrief assisted with the pitch process.

Koko Dairy Free has appointed Southpaw as its lead creative communications agency following a competitive pitch. It is the first time the brand has appointed a retained creative agency.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free