Pitch update: Barclaycard, Superdry, Specsavers, Adidas, and more

Superdry: reviewing digital media
Superdry: reviewing digital media

The Barclaycard ad agency review is entering the crucial pitch stage, Superdry has begun a review, and WCRS has moved to the summit of the new-business rankings.

Ongoing reviews

Barclaycard will hold pitch meetings for its creative account next week, following further meetings this week. Three agencies, including Leo Burnett London and Pablo, are in the running. Iris, the incumbent, is not repitching. Oystercatchers is managing the process.

New-business rankings: creative accounts


Superdry, the clothing brand, is reviewing agencies for its organic search functions for markets based outside of the UK. There is no existing agency relationship. The brand appointed Social Chain as its UK social media agency last year.

New-business rankings: media accounts


Specsavers is set to reappoint Manning Gottlieb OMD to its £45m media account after a competitive review. ID Comms advised on the pitch.

MediaCom has scooped Adidas's estimated $300m (£229m) global media account after a competitive review. The business is moving from Carat, which had the global account, apart from in the Middle East which was handled by Starcom. MediaSense managed the pitch process.

The Fawnbrake Collective has won the advertising business for fintech challenger brand Tandem ahead of a UK brand launch next year. The collective – launched last year as an alternative to traditional agency models – will oversee brand strategy and integrated advertising. The brand formerly worked with Mr President.

AllTogetherNow has been appointed as the global corporate digital agency for Avon. The agency, part of The & Partnership, has been tasked with helping develop Avon’s corporate content strategy and digital content, following a competitive pitch. There is no agency incumbent for the business.

P&O Ferries has awarded its consolidated pan-European creative and media account to Publicis Groupe agencies Publicis London, Starcom and Digitas. Starcom has handled the media since 2014, while creative duties were previously handled by MRM Meteorite. Digitas has been tasked with developing a user experience strategy for the brand.



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