Pitch update: Barclaycard, Sport England, and more

Sport England: reappointed FCB Inferno
Sport England: reappointed FCB Inferno

The final pitch for Barclaycard's ad account is up this week, while Alpha Century enters the new-business rankings in the top spot.

Ongoing reviews

Barclaycard has held final pitches for its ad account this week with Droga5 London, Leo Burnett London and Pablo. Iris, the incumbent, is not repitching and Oystercatchers is managing the pitch process.

New-business rankings: creative accounts

New-business rankings: media accounts


Sport England has retained FCB Inferno as its strategic creative agency to work on the next phase of the "This girl can" campaign. The government agency reappointed FCB for three years following a statutory review.

Freedom Brewery has appointed Atomic as its lead creative agency following a competitive pitch. The indie beer brand previously worked with The & Partnership, which had also invested in the business. Atomic has been brought onboard to generate general brand awareness.

Chambord, the French black raspberry liqueur brand, has appointed Brave to its creative account following a review run through Creativebrief. Brave has been tasked with creating a new through-the-line campaign, and to build awareness of the brand. There is no incumbent agency but the brand previously worked with Wieden & Kennedy.

Lida has been appointed by Stansted Express to revitalise its brand positioning and above-the-line and digital communications over the next two years. The train service had previously handled the work in-house but appointed Lida after a competitive pitch.

MBA has been appointed by real estate company Cushman & Wakefield to run its social media business after a competitive pitch process. There is no incumbent. 


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