Pitch update: Alpen, Infiniti

Pitch update: Alpen, Infiniti

Alpen has shortlisted three agencies in its creative review, while Nissan division Infiniti has called off its CRM and social media pitch.

Alpen, the muesli brand owned by The Weetabix Food Company, has shortlisted three agencies in its UK creative review. Fallon, Joint and Wieden & Kennedy will pitch in a process handled by Oystercatchers. A result is expected by the end of July. The incumbent is Bartle Bogle Hegarty, which will continue to work on the Weetabix and Weetabix on the Go brands.

Nissan luxury-car division Infiniti has called off its western Europe CRM and social media review. The brand will have ruffled some feathers in adland, given agencies were likely to have been working on the brief over the Christmas break. TMW Unlimited holds on to the business.

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