Pitch update 14 June 2018: Betway, Carnival UK, Moneysupermarket.com and more

P&O Cruises: brand owner Carnival is reviewing its CRM account
P&O Cruises: brand owner Carnival is reviewing its CRM account

A flurry of reviews, including Betway and Gambleaware, are passing the crunch stage, while Carnival UK's CRM is up for grabs.

Ongoing reviews

Agencies have pitched for the Gambleaware £7m public awareness campaign but are still waiting to hear a result. M&C Saatchi, 18 Feet & Rising and Mother are competing, with ISBA as intermediary.

Betway has been seeing pitches yesterday and today, through the AAR, with Leagas Delaney, McCann London, Saatchi & Saatchi London and TBWA\London participating. Above & Beyond, the incumbent, is not repitching.

The AAR has had a busy week. Campaign understands that pitches for investment management company Walter Scott were in Edinburgh on Monday and Tuesday while baby food brand Organix pitches were last Friday.

Jamaica Tourism is also at pitch stage this week, with McCann, J Walter Thompson, Ogilvy and travel specialist Beautiful Destinations facing off.

A result on SimplyBe, the plus-size clothing sister brand to JD Williams, is imminent. Manchester's Love is the incumbent.

New-business rankings: creative accounts


Carnival UK is reviewing the £5 million CRM account for P&O Cruises and Cunard. Lida is the incumbent and won the business in 2015

New-business rankings: media accounts


WCRS has won the Moneysupermarket.com account, taking over from Mother after seven years. The Engine Group agency beat Saatchi & Saatchi, Abbott Mead Vickers BBDO and Wieden & Kennedy in the review, which the brand called in March. AAR handled the review process.

OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review. Lidl moved both the planning and buying to Starcom from Omnicom’s now defunct agency M2M in 2015, but signalled it wanted to take a fresh approach to its media planning earlier this year, after saying that it was reducing its spend on digital media.

MSQ Partners has been appointed by Hertz Europe to run a year-long, fully integrated campaign to celebrate the company’s centenary, following a competitive pitch. The campaign includes content, digital, events, PR and partnerships. Adam & Eve/DDB last worked with the brand until the end of 2016. 

The Department for Education has appointed Havas London to handle its teacher recruitment account after a final pitch round involving five agencies including Ogilvy. The win is the first piece of government business for the agency, which won a place on the roster in 2016. The account was previously handled by FCB Inferno, which did not repitch.

Gluten-free lifestyle brand Genius Foods has appointed MediaCom Edinburgh to handle its media planning and buying business, following a recent competitive pitch. The7stars previously worked on the business.

Blood cancer charity Anthony Nolan has picked Drum, Omnicom Media Group UK’s creative and content agency, as its creative agency after a review run through Creativebrief. There was no incumbent. 

TBWA\Manchester has won a pitch against three undisclosed agencies for a strategic brand project, not previously assigned to any agency, for Swinton Group. It will encompass all facets of the insurance brokers’ business: Swinton Insurance, Swinton Business, Safeguard and Scenic.

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