Most Americans are familiar with the Peanuts gang. A new ad for laundry detergent All by Omnicom's Merkley + Partners features the group's messiest member, Pigpen.
The live-action commercial debuts months before the upcoming CGI version of the comic strip. It features many classic Peanuts gags such as adults sounds like a cacophony of horn instruments.
The TV spot is supported by a print and digital campaign.
Leading up to the autumn release of the film, the Sun Products Corporation brand will unveil more partnerships with the Peanuts franchise.
Agency: Merkley + Partners
Executive Creative Director: Andy Hirsch
Group Creative Directors: Abi Aaron and Aaron Eiseman
Producer: Donovan Green
Director: Rene Villar-Rios;
Production Company: Durable Goods in Venice, CA.