In pictures: Walking With Dinosaurs augmented reality experience hits Westfield Stratford

of

Twentieth Century Fox is promoting the launch of its latest film Walking With Dinosaurs this week with an augmented reality experience at Westfield Stratford.

With the film set to launch on Friday (20 December), visitors to the shopping centre in east London can become immersed in the world of dinosaurs this week.

During the innovative experiential event, which was unveiled on Monday (16 December) and runs until 22 December, visitors can meet and greet the star of the film, Patchi, as well as see and hear the dinos brought to life all around them using augmented reality technology.

The project has been delivered by PS Live and more than one million visitors are expected at Westfield's augmented reality site during the week.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free