With the film set to launch on Friday (20 December), visitors to the shopping centre in east London can become immersed in the world of dinosaurs this week.
During the innovative experiential event, which was unveiled on Monday (16 December) and runs until 22 December, visitors can meet and greet the star of the film, Patchi, as well as see and hear the dinos brought to life all around them using augmented reality technology.
The project has been delivered by PS Live and more than one million visitors are expected at Westfield's augmented reality site during the week.
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