In pictures: Truman Brewery smokes red, yellow and green for Desperados

  • @rpmltd



Heineken beer brand Desperados opened up London's Truman Brewery chimneys for the first time in 26 years last Friday (7 August) as part of its City Hack challenge.

The chimneys smoked red, yellow and green for residents and visitors around the building’s Brick Lane location. The stunt was celebrated with a three-hour DJ set on the streets of Shoreditch from Aaron Beveney.

The DJ belongs to the London City Hack team, known as The Big Smoke. The squad is competing with groups in Bristol and Manchester across four challenges themed around ‘hacking’ their cities and throwing parties throughout the summer.

Alex Donald, The Big Smoke’s promoter, said: "We wanted to do something really different that would stand out, and what better way to hack our city than get the Truman Brewery’s chimneys smoking again after 26 years."

The Desperados-sponsored initiative is taking place in collaboration with electronic music specialist UKF. The winning team, which is made up of DJs, artists, designers and promoters, will be awarded a 12-month mentorship with UKF.

The final showdown between all three groups will be held at Building Six in London on 25 September.

City Hack has been developed by agencies RPM, Adam&Eve DDB, SMV and Cow PR. 

More: Desperados to host City Hack parties with UKF

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free