In pictures: TK Maxx hosts 'duvet' dining experience


Labels-for-less retailer TK Maxx partnered with food guru and innovator Gizzi Erskine to launch #DuvetDining, a one-day exclusive pop-up dining experience.

Held on Wednesday night (11 May) at the Loft in London's Shoreditch, diners enjoyed a bespoke menu of ridiculously tasty combinations curated by Erskine, who devised the pop-up restaurant’s menu to highlight dishes that were not quite what they seemed.

The event celebrated the launch of Ridiculous Possibilities, the retailer's new campaign, which aims to bring to life the 'delightfully different yet brilliant opportunities' made possible when shopping at TK Maxx. it will be rolled out regionally in Belfast later this month as well as Edinburgh in early June.

Promising to serve up the ridiculous, the #DuvetDining menu was a feast for the eyes and also a surprise on the taste buds, with courses including tomato tea, an edible flower garden and deceptive jellies. These unique creations were served inside enviable and inviting duvet forts made from TK Maxx sheets, linens and eiderdowns.

From the food to the décor, #DuvetDining plays with the notion of normality, with the aim of causing guests to question why they hadn’t done this before.

Deborah Dolce, group brand and marketing director at TK Maxx said: "In a world of shopping predictability, TK Maxx stands for something different: unbounded possibilities. We know that the thrill of the find in our stores and the element of the unexpected is a unique ingredient that draws people back in and this campaign captures that sentiment in the most wonderful and intriguing way." 

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