The activation, which took place on Friday (12 August), was based around giving away free holidays to members of the public. In order to be in with a chance of winning, guests who visited the pop-up had to tell Essex their best holiday story.
Essex is fronting Three’s Feel at Home campaign allowing customers to use their phone abroad at no extra cost in 24 new destinations from September.
The activation was created by agency Mission. Three Mobile has also worked with agency Brand & Deliver, which provided content and production services at Three’s large-scale events. Earlier this year, Three created a pop-up ski lodge for Austria's Snowbombing festival.
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