Agency N2O devised a 'Star Wars adventure' for fans at 268 stores in locations such as London, Manchester, Bristol, Edinburgh and Glasgow.
Fans were invited to take part in themed treasure hunts, create Star Wars masks and visit the creative station, which hosted colouring-in activities and Lego building.
N2O’s brand ambassadors were on hand to showcase the new Bladebuilder Lightsaber product. Attendees were invited to try out the new offering, which allows consumers to mix and match Lightsaber pieces to make their own creation.
There were also opportunities to peruse the supermarket chain’s range of Star Wars paraphernalia, which includes clothing, toys, gift sets and groceries such as Kellogg’s cereal and Star Wars celebration cakes.
Fans were encouraged to don a Star Wars costume and head down to their local store throughout the two-day event, which ran from 9-5 on Saturday, and from 10-4 on Sunday.
More Star Wars activity:
- Star Wars treasure hunt for VR experience launches in London
- Disney to launch Star Wars VR experience with Google
- Disney delivers interactive Star Wars experience in London
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