In pictures: Sky Sports champions rugby with Sky Try

Sinfield put young rugby fans through their paces
Sinfield put young rugby fans through their paces

Broadcaster Sky Sports launched its new Sky Try campaign with the rugby football league (RFL) on Tuesday (3 February), featuring a special guest appearance from Leeds Rhinos captain Kevin Sinfield.

The rugby star was joined at the Select Security Stadium in Widnes by 100 young fans of the sport and players from clubs in the First Utility Super League, Kingstone Press Championship and Kingstone Press League One. Sinfield set the youngsters a series of skills and drills that they carried out in front of a crowd of specially invited guests.

The seven-year Sky Try initiative has been developed in partnership with the RFL and aims to attract an extra 100,000 people to rugby league each year. 

The campaign includes the Sky Grass Roots programme, which aims to make the sport more accessible to primary and secondary school students. As part of this, Sky will launch the Primary Rugby League, a six-week coaching programme that will culminate in a game day festival experience for participating primary schools and local clubs, and a local school competition, which will provide workshops for teachers and community coaches.

Girls in Key Stages three and four will also be encouraged to participate in the game through the Play Touch programme.

Barney Francis, managing director of Sky Sports, said: "Sky Sports is delighted to have this opportunity to invest in the development of rugby league via the Sky Try initiative, which I am sure will have a long and lasting impact on the sport. Our partnership in rugby league extends beyond broadcast rights because here at Sky we are committed to making a difference at every level of sport. 

"The rugby league club Foundations are well placed to deliver the Sky Try programme across the UK because of their local connections and we are aware that they are already producing outstanding results. Sky Try will allow the Foundations to build on the great work they are already doing and Sky Sports will do what it can to play a full role in what I am sure will be a sporting success story."

More: Sky Bet launches pop-up pound shop

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free