In pictures: Sky Bet launches pop-up pound shop


Agency M&C Saatchi Sport and Entertainment created a pop-up store for Sky Bet last Friday (7 November) as part of the brand's Transfer Fund initiative.

The ‘Jim & Nat’s Sky Bet Pound Shop’ was located on Curtain Road in east London and featured its Sky Bet ambassadors Jim White and Natalie Sawyer. Members of the public entering the shop were able to pick-up basic goods such as bread, milk and eggs alongside unique sporting prizes.

White and Sawyer dressed as traditional shopkeepers for the event. The shop was decorated with a cash register, trolleys and minimal shelving units, alongside a range of football memorabilia.

Match-day tickets, signed merchandise and free bets were all up for grabs, while football fans could also head to the Shoreditch shop for a photo with White and Sawyer. The activation was designed to promote Sky Bet’s new initiative that gives one fan the opportunity to win £250,000 for their club to spend on new players in January by betting £1.

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