In pictures: RPM activates Sky Sports F1 at Goodwood

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Agency RPM was tasked with creating an activation at last week's Goodwood Festival of Speed (26-29 June) for Sky's dedicated Formula 1 television channel.

The space, which featured a two-floor, five by eight-metre structure, was designed and delivered by RPM. As part of the activity, Sky hosted a competition-focused interactive screen experience, which included a viewing platform and a map that made guests feel more connected to F1 by illustrating the distance between Goodwood and the world’s most famous race tracks. 

On the ground floor, Sky experts used iPads to answer any questions guests had about Sky, and showed existing customers how to set up the brand’s Sky GO app on their mobile devices.

An interactive green-screen experience allowed attendees to choose from a selection of backgrounds, such as a driving scene, to have their photo taken against. They were then entered into a prize draw to win an annual Sky Sports subscription.

The upper deck acted as a viewing platform where visitors could watch Goodwood's hill climb event and absorb the festival’s atmosphere, while the ground floor front wall housed an outdoor screen showing Sky Sports footage.

Bob Suppiah, Sky’s director of promotions and partnership marketing, said: "The Goodwood Festival of Speed is the home of motor sports for enthusiasts in the UK. RPM has done a fantastic job of creating a must-attend experience and we are confident its work will place Sky Sports at the forefront of festival-goers’ minds."

Dom Robertson, managing director at RPM, added: "The Festival of Speed is dominated by big auto brands, so it can be hard to stand out. But by integrating truly useful and engaging elements, such as a viewing platform and an interactive screen experience, Sky’s stand proved a popular place to be."

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