In pictures: Rekorderlig Cider's floating festival

of

Cider brand Rekorderlig has embarked on a 30-day festival tour of London's waterways in a traditional Swedish vessel.

Londoners can board the traditional Rekorderlig Midsommarstång and immerse themselves in Scandinavian style, culture, food and drink.

A tier of different experiences are available on board from an intimate three-course cider pairing fine dining experience by award-winning Swedish chefs, to an open grill experience where you can learn to cook like a Swede, to a speed-dating experience with a Midsummer twist.

Throughout the festival, the on-boat bar will serve a range of Rekorderlig-fused drinks, giving everyone the chance to experience the true taste of Midsummer.

The vessel will stop at Paddington Basin, Granary Square Kings Cross and Olympic Park on Thursdays, Fridays, Saturdays and Sundays until 24 July.

Event revealed details of the festival, which kicked-off on 25 June, earlier this summer.

Comment below to let us know what you think.

For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free