In pictures: Reebok declares The Gym Is Everywhere at fitness pop-up

  • @ReebokUK


  • @ReebokUK


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  • ,,@ReebokUK,,@ReebokUK,,@ReebokUK,,@ReebokUK,,@ReebokUK,,@ReebokUK,,@ReebokUK,,@ReebokUK



Sportswear brand Reebok is putting consumers through their CrossFit paces this weekend (22-23 January) with a pop-up outdoor gym.

The Gym Is Everywhere experiential concept is located within Shoreditch Boxpark in London.

The activation comprises a rustic-style stage and large screen displaying the Reebok branding. Tyres, logs, sandbags, benches, brooms and other apparatus used in the high-intensity, conditioning CrossFit programme are located around the pop-up.

Members of the public are able to have a go at two walk-in fitness tests: the 30-second tyre flip sprint and 15-second burpee challenge. Leaderboards have been erected to document the fastest and fittest that take them on, with prizes up for grabs to the winners.

Local FitGen groups have been invited to take part in scheduled workouts led by Reebok ambassadors, while interested participants can sign up to join in at the reception area.

The wider Gym Is Everywhere initiative aims to encourage people to break free of their routines and use their surroundings to work out.

The experience was created by Reebok alongside M&C Saatchi Sport & Entertainment. The brand is also partnering with retailer Whatever It Takes on Shoreditch High Street to showcase its new collection.

Yesterday saw Maxinurition host a very similar activation on London's South Bank. The supplement brand created a street gym to demonstrate how fitness fans can use outdoor objects such as benches and scaffolding to create an effective workout.

More: Les Mills' and Reebok host final One Live event of 2015

In pictures: Reebok unveils new sprint challenge activation

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