In pictures: Pret launches Christmas sandwiches with giant gift unwrapping

of

Café brand Pret A Manger celebrated the launch of its Christmas sandwiches yesterday (9 November) by turning one of its London outlets into a giant Christmas present.

Pret on Broadwick Street was wrapped in red paper reminiscent of the company’s Christmas branding. Fans of the brand were invited to tear through the paper to launch the range of sandwiches.

Consumers who participated in the stunt were rewarded with a free festive lunchtime snack. 

The sandwich range launches nationwide at 12pm today (10 November). In a bid to turn the release into an event, Pret’s website currently features a countdown clock and a link that allows consumers to add a lunchtime reminder into their online Outlook, Apple, Google or Yahoo calanders. 

More than 625,000 Christmas Lunch and Veggie Christmas Lunch sandwiches were purchased last year. For the 2015 season, the Pret Foundation will be donating 50p from every sandwich sold to charities supporting the homeless.

Earlier this year Pret partnered with Stylist for its Reclaim Your Lunchbreak Day, and embarked on a hot food sampling tour

More branded Christmas landmarks: Coca-Cola announces 2015 Christmas truck tour dates

John Lewis announces 'moon pop-ups' and AR to support Christmas ad

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free