In pictures: Peugeot brings interactive photobooth to Latitude


Working with agency A Little Bird, car manufacturer Peugeot took to Latitude festival last weekend (17-20 July) to celebrate the launch of its new 108 model with a unique photobooth and chill-out lounge.

Festival-goers were encouraged to enter the pop-up #My108 studio for a professional photoshoot with friends. Taking inspiration from seven of the car’s themes, brand ambassadors then ‘styled’ the groups with accessories, props and green-screen technology.

The photos taken were made instantly available on nearby iPads, allowing an instant upload to social media accounts. Those who used the hashtag #My108 in the uploads received an instant print of their photo and entry into a competition to win backstage festival passes.

After the photoshoot experience, participants were offered a seat in Peugeot’s chill-out lounge where festival essentials such as hairspray, dry shampoo and deodorant were on hand to freshen up their festival look.

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