Festival-goers were encouraged to enter the pop-up #My108 studio for a professional photoshoot with friends. Taking inspiration from seven of the car’s themes, brand ambassadors then ‘styled’ the groups with accessories, props and green-screen technology.
The photos taken were made instantly available on nearby iPads, allowing an instant upload to social media accounts. Those who used the hashtag #My108 in the uploads received an instant print of their photo and entry into a competition to win backstage festival passes.
After the photoshoot experience, participants were offered a seat in Peugeot’s chill-out lounge where festival essentials such as hairspray, dry shampoo and deodorant were on hand to freshen up their festival look.
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