In pictures: Pernod Ricard hosts summer party at The Shard

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Pernod Ricard hosted its annual summer party at The View from The Shard on Wednesday (22 June).

The brand's strapline, 'Créateurs de convivialité', was brought to life with a showcase of some of its iconic brands including Chivas, Absolut and Perrier-Jouët.

Hosted by managing director Denis O'Flynn, the event is part of Pernod Ricard's goal towards 'Shaping the Nation’s Drinking Experiences' and is organised by the brand's internal events team.

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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