In pictures: Ooredoo at Mobile World Congress


Communications company Ooredoo worked with Jack Morton to create its brand experience at Mobile World Congress 2017.

Ooredoo’s two-storey brand experience at Mobile world Congress (MWC) showcases the brand’s next-generation solutions and services that demonstrate the progress the company has made in recent years, as it pushes to become a data experience leader across its footprint in the Middle East, North Africa and Southeast Asia.

The experience shows the results of Ooredoo’s enhanced network infrastructure that has enabled the company to introduce a range of services and conduct cutting-edge network research. A key focus is Ooredoo’s research into 5G technology. Visitors are taken on a journey from the days of voice and text through to the super-connected era of 4.5G and 5G, now made possible by Ooredoo’s advanced Supernet technologies.

A prime feature in the experience is ‘Ooredoo Rescue’. Using pioneering drone technology stationed on buoys, Ooredoo aims to enable coast guards to respond faster and more accurately to emergencies by providing a live video feed of the situation remotely over the brand’s 4G Supernet and through deploying an emergency raft via the drone. To bring this technology to life at MWC, an interactive experience was created, which utilises an animation of the Ooredoo rescue technology in action, as well as a life-size version of the buoy itself.

The design of the experience aims to capture the playful and energetic identity of the refreshed Ooredoo brand.

The experience is the first application of Ooredoo’s refreshed brand, which was introduced earlier this year.

Fatima Al-Kuwari, senior director, brand and CSR, Ooredoo Group, said: "Through our partnership with Jack Morton, Ooredoo has been able to showcase an experience that compellingly demonstrates our next generation solutions, enabling collaboration with a host of companies from around the world.  Our presence at Mobile World Congress enables us to effectively communicate the incredible progress we have made over the last 12 months, as well as the benefits we continue to deliver to our customers through our data experience leadership."

Mike Kunheim, managing director of Jack Morton Worldwide, said: "Mobile World Congress is the premier industry event and as such is a critical platform for brands. We are delighted to help Ooredoo showcase its next-generation technologies, through the creation of a truly compelling and inspirational experience."

Jack Morton has also worked with Ericsson - for the tenth year - to create its presence at the show. 

MWC 2017 runs from 27 February to 2 March at Fira Gran Via in Barcelona.

More: At Mobile World Congress 2017, Google has worked with agency BrandFuel to create 15 experiences inside an Android Global Village, while George P Johnson has created IBM's presence at the show.

Blog: What we can learn from Mobile World Congress 2017 by FreemanXP's Kim Myhre

Follow @alison_ledger

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free