In pictures: Official Made in Italy brings top brands to Covent Garden


Specialist Italian promotional company, Official Made in Italy has launched a pop-up in London's Covent Garden, where a selection of the country's premium lifestyle brands are currently on show.

The activation aims to showcase quality craftsmanship from Italy, and will remain in place until 29 April. 

The Slingsby Place store stocks products from 24 different brands, and shoppers are able to sample coffee and other Italian drinks, such as Amaro Lucano within the space. 

The ski town of Cortina d’Ampezzo features at the pop-up, where a number of local Cortina-branded products including wine, beer and food are on display. Those who purchase a product will have their receipts entered into a draw to win one of five two-night stays at Cortina d’Ampezzo.

Other featured brands include Gala gloves, shoe designer Loriblu and cycle brand Montante.  

Official Made in Italy is also hosting a series of events within the pop-up, including an exhibition of Italian painter Ricardo Cinalli’s work, which includes a liquor tasting session and buffet meal. 

After London, Official Made in Italy will visit New York in November and December, before heading to Tokyo and Dubai. 

Italian beer Peroni Nastro Azzurro made Event's top picks from the London Beer Festival in February with its House of Peroni supper club.

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