In pictures: N2O takes Ben & Jerry's on tour


Brand activation company N2O has created a sampling tour for ice cream brand Ben & Jerry's to promote its new greek-style frozen yogurt.

The tour launched at British Summertime Festival in Hyde Park in July, where N2O interacted with 85,000 festival-goers at the bespoke stand.

The London-based tour centres around a branded ‘scoop bus’, while the full activation features a pop-up garden complete with picnic benches and umbrellas and the Ben & Jerry’s cow mascot.

Today (6 August) sees the bus visit Oxford Street, before heading to Soho Square on 13 August. The tour will then continue to Golden Square, Trafalgar Square, London Fields and Rewind Festival in Henley on Thames, before ending at Notting Hill Carnival on 24 August.

On top of the planned tour destinations, fans of the brand have been encouraged on social media to request the tour to visit their location by using the hashtag #greektour.

Alessandra Salvo, brand manager at Ben & Jerry’s, said: "I have been thrilled with the amazing reactions we have had from the public about Greek, and how well the N2O Team have implemented and completely understood our requirements."

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