In pictures: Magnum launches Pink and Black with Regent Street party

  • ,,,


  • ,,,



Unilever brand Magnum transformed Regent Street into a traffic-free party zone on Sunday (31 May) to celebrate the launch of its new raspberry and espresso varieties.

The Saturdays singer Mollie King partnered with the brand to curate the Magnum Pink and Black emporium – an immersive experience that celebrated ‘playful pink’ with a floral summer garden and ‘sophisticated black’ with an art-deco inspired jazz club.

King put in an appearance at the event, mingling with visitors at the VIP area and guiding guests through her experiential creation. 

The event also featured a fashion catwalk show, dance performances, a DJ set and the Magnum Dipping bar, where visitors could create their own bespoke ice cream treat.

To round off the day, the brand lit the Coca-Cola London Eye pink. Magnum hosted an on online vote between pink and black, encouraging fans of the brand to vote for their preferred light show either through a microsite or via Twitter.

Magnum’s Pink and Black party was devised by agencies Hot Pickle, N2O, Mindshare, TMW and Golin PR. 

More: Eventographic: Make My Magnum at Selfridges

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free