In pictures: Lucozade Energy zorbs into UK festivals with TRO

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Experiential agency TRO has created an immersive interaction for Lucozade Energy, which will tour three UK festivals this summer.

The activation, which launched at T in the Park, Perthshire, on 11-13 July, focuses on branded activities that took revellers from day to night.

In the morning, Lucozade Energy's team of ambassadors will be on hand to deliver ice-cold bottles of the drink to thousands of tents on the campsite to get guests going.

The activation's focal point, the Lucozade Energy arena, will be erected to entertain festival-goers between live acts and features a body-zorbing area. DJs will provide music throughout the day, while at night the arena will be transformed into a silent disco, complete with smoke and bubble machines.

The arena will be equipped with a number of tablets, allowing professional photos taken to be uploaded instantly on social media, as well as to the big screen on display in the venue.

Samples and bottles of the energy drink will be available to guests on arrival at the Energy Exchange installation, which also gives attendees the chance to win branded merchandise. Throughout the festival, guests will be able to enjoy a drink at the Refuel Bar at the Lucozade Energy arena.

The activation will next appear at Stratford-upon-Avon’s Global Gathering on 25-26 July. It will round off the festival season at V Festival in Chelmsford on 16-17 August.

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